The campaign will be launched ahead of 3 May and should be linked to World Press Freedom Day 2022 theme “Journalism under Surveillance”, which will focus on digital challenges in relation to media and press freedom. Read the summary of the concept note to learn more about the Day’s theme (PDF).

World Press Freedom Day celebrates the fundamental principles of press freedom, to evaluate press freedom around the world, to defend the media from attacks on their independence and to pay tribute to journalists who have lost their lives in the exercise of their profession. UNESCO coordinates the commemorations of the Day, which involve around 100 celebrations in countries around the globe and leads the main celebration by organizing a global conference together with the host government and various partners working in the field of freedom of expression. The 2022 edition of the World Press Freedom Day Global Conference will take place in Uruguay from 2-5 May 2022.

The campaign should mobilize top newspapers and media organizations and leading journalists, experts, influencers, and activists around the world, who disseminate the campaign across different media and social media outlets. Read the Terms of Reference to find examples of previous WPFD campaigns (PDF).

How to apply

  • Interested companies should submit to UNESCO a concept and financial proposal for the campaign. Read more about the specifications of the concept and financial proposals in the Terms of Reference (PDF).
  • Companies should have demonstrated experience in developing awareness raising campaigns, across multiple media platforms, and experience in carrying out international outreach efforts to engage top media outlets, newspapers, broadcasters and influencers. Read more about the mandatory and desirable requirements in the Terms of Reference (PDF)

Concept and Financial proposals should be sent before 8 January 2022 (Midnight Paris Time) to:

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