Lowe’s is dangling a new springtime promotion: free Garden-to-Go project kits that can be picked up curbside.
Every week in April for “SpringFest,” the North Carolina-based home improvement chain will give away different themed kits to families who register in advance. Registration starts April 1, a week before the first of four weekly giveaways.
The drive-thru event is similar to what Lowe’s did with curbside trick-or-treating in October.
In past years, Lowe’s has held a “Spring Black Friday” sale but amid the COVID-19 pandemic has been handling sales and events differently, said Marisa Thalberg, Lowe’s executive vice president, chief brand and marketing officer.
“Spring just feels so metaphoric this year. Sort of this coming out of our winter, literally and figuratively,” Thalberg said in an interview with USA TODAY. “We’re already seeing that interest starting to really build quickly as the weather is starting to get warmer in different parts of the country.”
In addition to free gardening kits, Lowe’s says it’s offering deals, product demonstrations and a campaign called “Hometrip,” which offers advice on how to turn homes into “destinations.”