Digital Marketing

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Your Tutor – Drew Elliott:

Drew Elliott’s career at PAPER Communications has seen him transition from intern to co-owner and creative director of the renowned New York publishing and marketing company. Perhaps best known for his ability to #BreakTheInternet, initially with a cover concept featuring a naked Kim Kardashian shot by Jean-Paul Goude, which drove over 50 million users to PAPER’s online channels, Elliott is increasingly the man the fashion industry looks to for inspiration and innovation in digital marketing. Having honed his craft through career stints at Ketchum Agency and theAudience, Elliott brings a unique blend of experiential, editorial and digital experience to his work.

Testimonials

Drew Elliott is a genius and he shared his knowledge in such an interesting way.
– Course graduate
Very interesting and to the point – Drew Elliott is the perfect instructor for this course!
– Course graduate
The learning format allows you to stay focused and interact with what is being taught.
– Course graduate

Who the course is for:
Professionals seeking to develop their digital skillset to further their careers and achieve their goals.
Entrepreneurs looking to understand the latest audience behaviours to grow their businesses.
Students who want to strengthen their academic education with an industry-specific course and real life examples.

What you will learn:
Learn how to create content that can entertain and engage global audiences.
Understand how to conceive, produce, amplify and analyse a digital communications strategy.
Take immersive deep dives into essential skillsets: video, influencer marketing, live streaming and social media.

How you will learn:

10 hours of exclusive content, including 24 video tutorials from Drew Elliott.
Downloadable learning materials enable you to revisit key theories and concepts.
Engaging activities and tests to put your learning into practice.

Curriculum Summary
Questions on the curriculum or about buying multiple courses? Please contact education@businessoffashion.com

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